Executive Summary
Nectar Organics India, an exporter of cold-pressed organic juices and botanical beverages, partnered with PureCert Solution to audit 28 packaging SKUs prior to nationwide retail launch and international export to Europe and Dubai. The client needed to ensure complete compliance with the FSSAI (Labelling & Display) Regulations, 2020 and obtain official Jaivik Bharat Organic Logo authorization.
The Business Challenge
Non-compliant packaging labels are the #1 cause of customs holds and retail product recalls in India. Nectar Organics faced urgent commercial risks:
- Missing Allergen & Additive Warnings: Formulations containing tree-nut extracts and natural sweeteners lacked mandatory bolded allergen declarations.
- Principal Display Panel (PDP) Font Height Violations: Font sizes for net quantity, FSSAI license number, and nutritional values fell below prescribed minimum millimeter heights based on package surface area.
- Jaivik Bharat Logo Misuse Risk: Packaging artwork featured generic "100% Organic" text without carrying the official FSSAI Jaivik Bharat endorsement mark.
PureCert's Verification Solution
PureCert's packaging compliance team performed a millimeter-accurate digital audit on all 28 artwork files:
1. Digital PDP Measurement & Font Correction
Calculated exact surface areas for cylindrical bottles and tetra-packs, adjusting font heights for ingredient lists, nutritional tables, and FSSAI license numbers to meet legal minimums.
2. NABL Laboratory Nutritional Validation
Sent production samples to NABL-accredited laboratories to verify declared values for energy (kcal), added sugars, total fat, and sodium against lab test reports.
3. Jaivik Bharat Authorization
Facilitated NPOP organic certification filings on FoSCoS, obtaining legal authorization to print the green Jaivik Bharat unified organic logo on all commercial packaging.
Measurable Outcomes
| Metric | Before PureCert Audit | After PureCert Verification |
|---|---|---|
| Artwork Compliance Score | 42% (High Rejection Risk) | 100% Verified Compliant |
| Jaivik Bharat Authorization | Not Applied | Official License Granted |
| Retail Pack Recalls | 2 Customs Warning Notices | 0 Pack Recalls Across 100,000+ Units |
